Simply Granola is taking a gentle pause - click here to read the letter from our Founder ✨

A letter from our Founder


Hey there, darling bon vivant!

It is definitely with a heavy heart that I write you this letter but WOW - I'd love to take 5 minutes and reflect on what an absolute ride all things SIMPLY have been over the last 7+ years. 

The Simply Granola journey has been many things - wild, delightful, terrifying, tiring, filled with the most incredible highs and devastatingly lows but mostly today I stand before you and I am grateful. There are a myriad of reasons why my cup is overflowing but if I have to narrow it down, here is a number of them below -

✨ I have never learned so much. Ever. I thought I was done with school but the school fees I've paid have been (endless) and invaluable. I'll pay 99% of it over and over again.

✨ I have met the nicest customers, forged beautiful friendships, had my hand taken on numerous occasions and had the privilege to hold a hand in return.

✨ We got to share our heart and soul in our products with you. We developed, had fun and created and shared with you all for years on end - the joy this has brought me is unparalleled. ❤️ Thank you for your excitement and support for all the things we conjured up along the way.

✨ I have never worked this hard but I have also never lived so hard. I am thankful up to my ears for each and everyone of you that has made this journey possible for me. The privilege to be able to design a life to your liking is not something I will ever take for granted.

 ✨ I have been the luckiest girl in the world to have had my team by my side every step of the way. Who cried, laughed and sometimes screamed with me at the madness that can be all things entrepreneurship. My darling Memory, to whom I will probably go into a double-grave 😂 - I love you more than life itself. 

✨ I am proud of what we have built, managed to achieve, the obstacles we have overcome. That we did the damn thing. That in itself is something I'm trying to remember to be proud of every day. Starting a new brand and having it loved in return is the ultimate privilege.


I will continue to take stock of all things SIMPLY for a long time to come but it is also now time to let you know that we have decided to press a gentle pause on Simply Granola for the foreseeable future.  It is Avery Francis who said:


 pausing is not the same as quitting. sometimes a purposeful pause is the one thing that will keep you from giving up.


We were committed to riding the economical wave, facing decline in spending and increases in costs over the past 2 years but after very long deliberation I have decided to give this oats filled boat a sweet rest and wait until the tide has changed. I have found joy in every step of the way - and I would hate to lose any of the beautiful and fond memories I have of my journey over here.

We're hopeful that in time we will reopen, return with new vigour and definitely some new product ranges ✨. Until then I'm throwing my energy and force behind all things Oh Ship! - if you're in need of a 3PL with heart - hit us up.

To make a long story short - man oh man - my heart is sore today 💔. I want to extend the very biggest THANK YOU to each and every one of you. I couldn't have done this without your support - and for that I am so so so deeply grateful. Thank you for the fun, the DM's, the laughs, the following along of our journey all the way from 2016 till today. I really believe I am the luckiest girl alive that I got to do this thing called Simply Granola.


As always, from my heart to yours,



PS - we'll be around till the last of our stock has been moved - I know there will be tears over our coveted High Protein range specifically, so make sure you stock up while you can. Hop on over here to grab your fill of the good stuff.  



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